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Internalizing and understanding Design Thinking

This course covers the basics of the holistic Design Thinking approach. The goal is to get to know, understand, and apply the approach and to be able to classify its benefits and limitations. In addition, we will discuss the first points of contact in your own daily work and discuss transfer possibilities. A workbook will be provided for the documentation of your own findings, as well as a photo protocol of all content presented and developed.

Duration

3.5 days

Level

Beginners

Target Group

No previous knowledge is required. Maximum group size 10 Persons.

Price

1990€ per person plus VAT (including meals and certificate of participation)

Place

ARENA2036, Pfaffenwaldring 19 in 70569 Stuttgart

Dates

In February and September (view the next schedule below) and on request

Course Contents

The course consists of 3 modules.

Module 1

This unit introduces the basic principles of Design Thinking as a method and mindset. Various tools are introduced and practiced in isolation from the process. The focus is on human-centered and communication tools.

Module 2

This is followed by the application of the Design Thinking process steps to a question from our research campus. In addition to brief input on content, the focus is on going through all the process steps in practice. From user interviews to the creation of prototypes, including an iteration loop.

Module 3

At the end, we reflect together on what we have learned; the process, the tools used and the mindset that has been created. This knowledge is then used to discuss possible Design Thinking interventions for the participants' own projects.

We aim to drive change think strategy and elevate brands

FROM ANOTHER

POINT OF

VIEW

What we do

Strategy & Planning

  • Research + Strategy

  • Brand Messaging + Positioning

  • Campaign Strategy

  • Channel Strategy

Brand Identity

  • Brand Strategy

  • Visual Identity

  • Graphic Design

  • Branded Content

Advertising + Creative Content

  • Research + Strategy

  • Brand Messaging + Positioning

  • Campaign Strategy

  • Channel Strategy

OUR VALUES

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